In a world that is becoming more globalized, the ability of services to bridge language divides is of great importance to many individuals and businesses alike. Translation services that apply to legal documents, marketing materials, websites, or technical manuals, are needed now more than ever. Increased demand for translations that are high-quality or provide an accurate translation is quite common to experience. However, clients are often surprised when they see rates for translation services that can vary by large margins. So what is the pricing of quality translations based on? Let's break it down.
Language Pair
One major consideration when estimating cost is the language pair being used. Normal language pairs (English to Spanish or French to English) are typically cheaper due to a greater number of translators who can complete the project. Rare or less known language pairs (English to Icelandic or Japanese to Swahili), at the other end, will likely result in additional costs as translators might not be as readily available, and expertise will be needed.
Content Complexities and Subject Matter
Not all content is created equal. General content, like emails, blog posts, or material that does not require domain-specific knowledge, is easier and thus less expensive to translate. Technical, medical, and legal documents will require subject matter expertise and extra terminology knowledge. Translators working on complex text will therefore charge more for the project as they are typically required to do research or hold certifications.
Word Count and Turnaround Time
Most translations are billed per word, but some companies charge per page or per hour of service. More words means more time and effort spent, so the cost increases as the number of words increases. If you need to have a project completed quickly, you may also incur rush fees, as tight deadlines could mean that the translator needs to work evenings or weekends, or prioritize your work over another project.
Type of Translation (Human or Machine Translation)
Machine translation tools (such as Google Translate) are fast and free, but often lack context, cultural nuance, or tone. Professional human translation provides a proof of accuracy and quality, especially if you require something to be certified for legal, academic, or immigration purposes. Quality execution can justify the additional costs.
Revisions, Proofreading, and Editing
Quality translation is more than changing the words from one language to another. Quality translations are revised, proofread, and edited for tone, flow, and clarity. Some services will offer edits in multiple stages or a peer review by a native speaker. The additional steps to quality assurance are reflected in the final cost.
Formatting and Localization Needs
Many documents, such as brochures, websites, or product packaging, may require more than a translation, but localization. Localization is the process of adjusting material so it is culturally and contextually appropriate for an audience. If your original document contains graphics, design elements, or layout formatting, a DTP (Desktop Publishing) fee may be incurred.
Certification Requirements
For legal, academic, and immigration purposes, there may also be a need for a certified translation. Certified translators are professionals authorized to provide a statement (sometimes after examination or testing) that the translation is accurate and complete. With the responsibility and liability for certifying the material, the cost of the translation sometimes comes with an additional fee.
To Conclude
Quality definitely matters in translation. Cheaper is not necessarily better - especially if errors or mistranslations could lead to misunderstandings, legal problems, or harm to brand reputation. Being aware of the important factors that affect translation service pricing will empower you to make smart choices, investment, in professional translation.